At the core of Element's business model is the idea that organizations shouldn't have to surrender the management of communication technologies to big corporations, such as Microsoft Teams, Zoom, Slack or Facebook Workplace.
"We want to democratize control over communication," Element's CEO Matthew Hodgson tells ZDNet – needless to say, over an open-source video call. "People in Germany shouldn't be beholden to the legislation happening in the US, or trusting their data through an app controlled by a particular government.
"So far as we know, 500K users makes this the biggest single messaging and collaboration implementation in the world," said Element.
It is no surprise that the biggest deal signed by Element before the one secured in Germany was with the French government last year. The Matrix-based app Tchap was developed by the French government to replace employee use of Telegram or WhatsApp, and prevent attacks or surveillance from foreign intelligence agencies.
UK startup Element is taking on the remote-collaboration space with an open project set to change the balance of power.