Walmart and Rakuten take on Amazon with Kobo e-reader alliance
Walmart has struck a deal with Japanese e-commerce giant Rakuten that will see the US company become the exclusive mass retailer of Kobo e-readers. Co-branded Walmart and Kobo apps will be released for ebook and audiobook content, which will be available through Walmart's website, and Walmart retail stores will also sell digital book cards.
We need stronger competition in the e-reader market. Kobo at leats also supports the open standards ePub format of book.