The new pay-as-you-go product, known as Magic TV, is the latest offering to hit India’s fast growing renewable market and tipped to be a game changer in a country where 300 million people still live without a reliable access to electricity.
Designed by Simpa Networks, the package combines the solar TV with a home-lighting system. It includes a 20-inch LED television with over 100 free-to-air channels, a powerful battery, a solar charge controller and three LED lights. Customers can remotely monitor and control the solar panels themselves. But they are required to prepay for energy service, typically a month in advance. They get electricity every day until the prepaid credits expire, after which customers must recharge or prepay for the next month’s service.
At $390 it is still beyond the reach of most energy-poor rural households but the company is offering easy financing options for buyers for up to 36 months.