Samba TV - How Smart TVs in Millions of U.S. Homes Track More Than What’s On Tonight
Samba TV is one of the bigger companies that track viewer information to make personalized show recommendations. The company said it collected viewing data from 13.5 million smart TVs in the United States, and it has raised $40 million in venture funding from investors including Time Warner , the cable operator Liberty Global and the billionaire Mark Cuban.
Samba TV has struck deals with roughly a dozen TV brands — including Sony, Sharp, TCL and Philips — to place its software on certain sets. When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations.
|How Smart TVs in Millions of U.S. Homes Track More Than What’s On Tonight
Samba TV, which has deals to put its software on sets made by about a dozen TV brands, uses viewing data to make personalized show recommendations. But that’s not the big draw for advertisers.