University of Cape Town (UCT) launched an open source textbook that introduces first-year students to marketing but with a lens on the local marketplace
The textbook is aimed at UCT’s first-year marketing students and will be their primary textbook this year. There are 21 chapters, written by 22 authors, including academics, practitioners and students, and the book has been peer reviewed by 23 industry experts.Being open access and digital (in multiple formats, including PDF, HTML and audio) it is...
