Gartner on cloud contenders: AWS fails to lower its prices, Microsoft ‘cannot guarantee capacity’, Google has ‘devastating’ network outages – You are locked in, and it’s going to cost you

The research company has countless magic quadrants, which analyse sectors into leaders, challengers, visionaries and niche players, but this one is more of a magic bifurcation, since Gartner failed to identify any challengers or visionaries. There are three leaders, according to Gartner, and they are AWS, Microsoft and Google, in that order. The others are niche players: Alibaba, Oracle, IBM and Tencent, in order of nicheness.

Despite some sharp criticisms of the big three, it is hard to see much changing in the overall picture. Cloud lock-in is real but there is also a strong case for stating that multi-cloud is the wrong answer – which means many companies will mostly shovel more money at their existing preferred provider. Microsoft will build more data centres, and AWS will continue to fail to "reduce prices broadly."

See Gartner on cloud contenders: AWS fails to lower its prices, Microsoft ‘cannot guarantee capacity’, Google has ‘devastating’ network outages

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Take your pick, folks! Latest Magic Birfurcation has some strong caveats, but little is likely to change