A guide to sharing your knowledge and creativity with the world, and sustaining your operation while you do, by Paul Stacey and Sarah Hinchliff Pearson.
Extract: Those we interviewed were not typical businesses selling to consumers and seeking to maximize profits and the bottom line. Instead, they were sharing to make the world a better place, creating relationships and community around the works being shared, and generating revenue not for unlimited growth but to sustain the operation. They often didn’t like hearing what they do described as an open business model. Their endeavor was something more than that. Something different. Something that generates not just economic value but social and cultural value. Something that involves human connection. Being Made with Creative Commons is not “business as usual.”
Read it at https://creativecommons.org/made-with-cc/ 
Made with Creative Commons – Creative Commons
A guide to sharing your knowledge and creativity with the world, and sustaining your operation while you do.