Hundreds of thousands of people read novels on Instagram – They may be the future – NYPL did it in a novel way to be suitable for Instagram

In August 2018, Instagram followers of the New York Public Library were tapping through their Insta Stories when something unexpected showed up: the full text of Alice’s Adventures in Wonderland, designed for a small screen, with small animations that brought the story to life as you flipped.

The project, known as Insta Novels, is part of the NYPL’s goal to reach beyond its walls and convince more people to read books. In pursuit of this mission, the institution has turned to one of the largest social media platforms in the world, bringing classic literature to Instagram’s 400 million daily active users.

I love this way of innovative thinking to bring the importance of reading to a new audience who is maybe not normally exposed to paper or ebooks. Digital should not only be about just replicating the analogue experience. What NYPL have done is to try utilising some of the unique attributes of how Instagram works.

See https://www.fastcompany.com/90392917/the-next-big-reading-platform-may-be-instagram

#reading #socialmedia
#^Hundreds of thousands of people read novels on Instagram. They may be the future

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Last year, the New York Public Library released an experiment to put the full text of novels in its Instagram Stories. Today, an estimated 300,000 people are reading books this way.