Snapchat's Brought Back Big Ben For Selfie-Snapping Tourists - Very Clever Use of AR
It's not a great time to visit the UK as a tourist. Besides all the Brexit nonsense and the December weather, one of our greatest tourist spots is under scaffolding and silent.
Eitan Pilipski, VP of the Snap Camera Platform, said in a statement: "We are thrilled to unwrap Big Ben for our Snapchat community in London. This holiday, we wanted to showcase the imaginative power of Snap's Augmented Reality experiences by deconstructing the scaffolding around Big Ben -- at least for a few special moments. We believe that every great AR experience reveals new possibilities. Our goal was to bring together the most cutting edge mapping and imaging technologies to create the kind of unique, location-specific experience that only Snap -- and perhaps Father Christmas -- can deliver."
Clever use of AR and could mean a lot to a tourist visiting London (or any other world tourist site) whilst a key landmark is undergoing restoration.