Messaging app Moya has 3.5 million daily active users and 6.5 million monthly active users in South Africa, developer Datafree has announced. Datafree CEO Gour Lentell has also told MyBroadband that the app has consistently ranked in the top 5 most downloaded applications on the Google Play store in South Africa for several weeks.
What sets Moya apart from its competitors is that it doesn’t consume your mobile data but relies on reverse-billing agreements with MTN, Vodacom, Telkom, and Cell C.
According to Datafree, Moya lets you send messages and voice notes, and offers access to several other services without paying for the data. The company said that Moya works on the supported networks even when you have no airtime or data balance.
Messages are stated to be end-to-end encrypted but users should be aware there may be some metadata being shared based on this statement in the Privacy Policy: "You share your information as you use and communicate through the Moya Apps and/or our Services, and we share your information to help us operate, provide, improve, understand, customise, support, and market our Services. If we share your Personal Information with any third party, we will only do so in compliance with the POPI Act and we will ensure that anyone to whom we pass your Personal Information agrees to treat your Personal Information with the same level of protection as we are obliged to.".
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Datafree says its Moya messaging and financial services app has millions of active users in South Africa and consistently ranks as one of the top downloaded apps in the country.