Tile has officially announced its first ultra-wideband (UWB) tracking tag, the Tile Ultra, coming in 2022 and which Tile claims is the first tracking tag from any company to offer UWB support on both Android and iOS.
On the inside, in addition to using Bluetooth radios to leverage Tile’s network of devices to discover the rough location of an object, the Tile Ultra (similar to Apple’s AirTag and Samsung’s SmartTag Plus) can then use its UWB radio to offer more accurate location abilities, even if your tag is behind a shelf or under a couch. The Ultra will also offer an augmented-reality mode to easily directly you straight to your missing tracker.
And you can attach it easily without having to pay for an additional holder. It's really good to see innovation and competition instead of legal cases to block a competitor.
Tile takes on Apple and Samsung.