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Traditional Radio Faces a Grim Future, New Study Says
A very interesting insight not only into radio but also can be applied to cinemas and other services being disrupted. Many of these "technologies" were born in an era when we did not have large screen TVs in every house, streaming video and audio on tap wherever we went, etc. In those days there were scheduled broadcasts and viewings, and you fitted your life in around them (location, time, etc). Remember back then you even had to be at a particular place and time to receive a telephone call!
Today we have audio podcasting, streaming movies, YouTube, Pandora, Spotify, etc. We watch or listen to what we want (we decide what content), when we want (it is available anytime) and where we want (home, travelling, in the park). When VR goes more mainstream the size of screens will also be irrelevant and it will appear to be a massive screen where you can look around and not just watch what is in front of you.
Why would we today want to be dictated to when something is broadcast, we only see a front view, and we must be at a specific location to enjoy it?
I still see a lot of value in talk "radio" and news but the medium it is delivered over has changed completely as it is now either live streamed or store-and-consume (podcasting).
So content creation has certainly not died (music, talk shows, news, art, movies) but the manner of creation (more digital) and the distribution/consumption has totally changed. This not only affects creators and consumers but also advertisers (who keep these distribution channels funded).
The positive side is that the industries are fast transforming…. today we have Netflix, YouTube, podcasting, mobile phone operators, cloud services, etc that have all grown up around these newer technologies.
See http://variety.com/2017/music/news/traditional-radio-faces-a-grim-future-new-study-says-1202542681/
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Traditional Radio Faces a Grim Future, New Study Says UPDATED: A new study published today by the head of New York University’s Steinhart Music Business Program casts a sobering outlook on the future of terrestrial radio. (Not surprisingly, the Nation… |
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