Kellogg's has AXED Ricicles breakfast cereal - and made big changes to two others
Cereal giant Kellogg's is axing family favourite Ricicles in the latest war against obesity. The popular breakfast staple will be scrapped next year as it becomes a casualty of government targets to slash sugar by 20% by 2020. Kellogg's has vowed to overhaul its cereals to make them healthier and is slashing sugar by 40% in Coco Pops - often criticised for its high sugar levels.
It will launch a new plant-based cereal range called WK Kellogg which includes no added sugar, low sugar, organic and vegan options.