Facebook Is the Least Trusted Major Tech Company When it Comes to Safeguarding Personal Data, Poll Finds
Facebook is the least trustworthy of all major tech companies when it comes to safeguarding user data, according to a new national poll conducted for Fortune, highlighting the major challenges the company faces following a series of recent privacy blunders.
Only 22% of Americans said that they trust Facebook with their personal information, far less than Amazon (49%), Google (41%), Microsoft (40%), and Apple (39%).
“Facebook is in the bottom in terms of trust in housing your personal data,” said Harris Poll CEO John Gerzema. “Facebook’s crises continue rolling in the news cycle.”
The finding is just one of many that underscore the damage to Facebook’s reputation along with that of its CEO, Mark Zuckerberg. In question after question, respondents ranked the company last in terms of leadership, ethics, trust, and image.
In an effort to determine the impact on Facebook’s image, and how it compared to its tech giant peers, Fortune enlisted Harris Poll to conduct a survey on its behalf of over 2,000 U.S. adults representing the population at large. The online poll was done in mid-October and also included questions about Amazon, Apple, Microsoft, Google. The findings show that public perception of Facebook has tumbled. Forty-eight percent of respondents said they viewed Facebook more negatively than six months prior, dwarfing the 17% who said they felt more positively.
|Facebook Is the Least Trusted Major Tech Company When it Comes to Safeguarding Personal Data, Poll Finds
According to a Harris survey conducted on Fortune behalf.