Apple books 50 daily flights to China, spends $150 million a year with a single airline - For an IT company where is Facetime and Video Conferencing??
For me from a tech perspective, the destination and the wisdom about putting this on a poster is not the big thing... What UI just wonder is that companies like Google, Facebook and Apple all have their own video conferencing apps. Why so much travel?
E-mail is unhealthily entrenched in corporate culture but adoption of video conferencing is furthermost removed. It's not just about cost, but more the important loss of time and productivity. It suggests to me that tech companies are not quite comfortable with how VC integrates into the way they work?
Microsoft is not listed so maybe it says their Skype for Business just works a lot better? Chevron makes 100% sense on the list as they sell fuel so the more they travel the more of their product gets sold?
It's definitely a culture issue as I've seen free Jitsi installed internally in an organisation that is literally "click to VC" - no account registration, no software install, yet no dent in the travel budget.
So hopefully the Apple saga brings the topic to many boardroom tables about how an organisation is using its VC, and whether the travel budget has been reduced, and if not why not. Too many times organisations motivate the purchase of VC installations and then do not use them or they are an expense over and above travel.
|Apple books 50 daily flights to China, spends $150 million a year with a single airline
Google and Facebook only spend around $34 million a year each on air travel with United.